Finding the Unicorn
The aim of this research is to develop a method to predict the probability of success of early stage start-ups. Therefore, I follow a DSR approach (Hevner 2007; Gregor and Hevner 2013) to develop a Hybrid Intelligence method that combines the strength of both machine intelligence such as ML techniques to access, process, and structure large amount of information as well as collective intelligence, which uses the intuition and creative potential of individuals while reducing systematic errors through statistical averaging in an ensemble approach (Shmueli and Koppius 2011). I, thus, intend to show that a hybrid approach improves predictions for the success of start-ups under extreme uncertainty compared to machine or human only methods.