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Connecting four types of data across the organization enables you to create a strategic asset for your business to compete on strategic decision-making and being able to leverage uncertainty to your benefit. The ultimate advantage in the era of uncertainty.
This article aims at helping to understand why they make decisions as they do (although we probably do not like to hear that) and also to provide an explanation of why those people behave as they do. Therefore, we will show you the most popular biases in strategic decisions and why they are becoming even more prevalent in the age of digital technology. Those findings are based on literature and our research on this topic. Understanding such biases can accelerate how we as innovation executives improve our decisions.
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A practical guide to better strategic decision-makingGet the guide