Back to academy

What is the decision making process?

Introduction to decision optimization


Decision-making is the most critical business process to succeed in an uncertain, complex, and fast-changing world. It varies from company to company, and decision to decision. But one thing that all decisions, from choosing how you like your coffee to multi-million dollar investments have in common is the general anatomy of a decision-making process. That's why we designed a standardized reference process that fits every use case. Whatever your next decision is.