Get started with augmented strategy today!

How to combine human intuition with insights from data to make better strategic decisions, faster.

Have you ever asked yourself…

• How can we make better business decisions?
• How can we improve our strategy and likelihood of winning in the market?
• How can we leverage all the data we have in our organization?
• Is all data useful?
• How can we start today?

If yes, then this is the book for you.

A practical guide to better strategic decision making

The book will equip you with:

• A pragmatic and actionable roadmap for augmenting your strategy and business decisions with the data you have.
• Practical exercises and guidance to ensure you take immediate action.
• Everything you need to start your journey towards a better strategy.

An actionable guide

You have one task: make better decisions, faster. Therefore, we also have one task: help you make better decisions, faster. That’s why we’ve included examples, stories, and practical exercises that build on each other.

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A digestible guide

There are plenty of tomes on strategy and data. We set a hard limit of 10 000 words on ourselves. The book you hold in your hands is approximately 8 000 words long. You can complete it - including the tasks - in one sitting. In fact, you could easily finish it in a single flight.

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An evergreen guide

Strategy and data won’t be going anywhere any time soon. We’ve framed examples and exercises in a specific way, so you can do them today, a year from now, and ten years from now - and benefit from them every time.

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An experiential guide

All the advice in this book comes from two decades of experience and research, whilst working with business leaders on strategy formulation and implementation, and pushing the boundaries of artificial intelligence technologies. In short, we combine practice and theory to achieve the best possible results.

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A scalable guide

You can work through this book by yourself… Or you could include your whole team… Or your whole department… Or your whole unit… You get the point! Since the book is actionable and digestible, it can easily act as your force multiplier towards augmented strategy.